Robert De Niro Narrates Anti-Trump Ad for Biden

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De Niro has been a vocal critic of Trump, calling him “baby-in-chief” at the 2018 National Board of Review awards gala and using profanity against him during the Tony Awards.

Ad Content and Messaging

The ad opens with De Niro’s voice over images of Trump during the coronavirus pandemic and Black Lives Matter protests. “From midnight tweets, to drinking bleach, to tear-gassing citizens and staging a photo op, we knew Trump was out of control when he was president,” De Niro says, referencing Trump’s controversial comments and actions. He accuses Trump of trying to hold onto power and warns of a potential dictatorship if Trump wins in 2024. The ad includes a clip of Trump at a rally saying, “If I don’t get elected, it’s going to be a blood bath.”

Biden Campaign's Strategy

The Biden campaign aims to remind voters of Trump’s chaotic presidency and set the narrative for the upcoming election. Campaign chair Jennifer O’Malley Dillon stated that the campaign will define Trump as dangerous and unhinged, focusing on three key issues: abortion, democracy, and economic fairness. They plan to highlight the anniversaries of significant events like the Supreme Court’s decision overturning Roe v. Wade and the Pulse nightclub shooting.

Upcoming Debate and Campaign Goals

Americans will see their first major reminder of the Biden-Trump matchup when the two candidates debate in Atlanta on June 27. The new ad is a step in a monthlong effort by the Biden campaign to frame the debate around Trump’s four years in office as much as on Biden’s tenure. O’Malley Dillon emphasized the campaign’s focus on defining Trump’s presidency as chaotic and harmful. She noted that the choice between Biden and Trump is becoming clearer to voters, with the campaign working to remind them why they voted Trump out in 2020. The strategy includes highlighting key issues and significant anniversaries to reinforce their message. O’Malley Dillon also suggested that Trump might not even show up to the debate, adding a provocative angle to the campaign’s narrative.

Conclusion

The Biden campaign, leveraging De Niro's narration, seeks to remind voters of the turbulence during Trump’s presidency and highlight the stakes of the upcoming election. By focusing on key issues and using strategic messaging, they aim to make the election a referendum on Trump’s past actions and Biden’s ongoing leadership.

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