The Unconventional Rise of a Bestselling Self-Published Book Through TikTok
Keila Shaheen's book, "The Shadow Work Journal," defies traditional book marketing strategies and skyrockets to the bestseller list, thanks to TikTok. Last summer marked a profound turning point for Kohn Glay after encountering "The Shadow Work Journal" through a TikTok ad. What started as a simple purchase transformed into a viral recommendation that garnered over 58 million views. Glay's enthusiastic promotion led to the sale of more than 40,000 copies, propelling him into a new career path and cementing his role as a key influencer in promoting the book. Despite misconceptions, Keila Shaheen, the mastermind behind the journal, emerged as the true author. Her journey from self-publishing the book in 2021 to selling over a million copies, primarily through TikTok, showcases a groundbreaking shift in book marketing dynamics. Shaheen's success story highlights the transformative impact of TikTok on the publishing industry, with its ability to drive sales ...