The Unconventional Rise of a Bestselling Self-Published Book Through TikTok

-



Keila Shaheen's book, "The Shadow Work Journal," defies traditional book marketing strategies and skyrockets to the bestseller list, thanks to TikTok.


Last summer marked a profound turning point for Kohn Glay after encountering "The Shadow Work Journal" through a TikTok ad. What started as a simple purchase transformed into a viral recommendation that garnered over 58 million views. Glay's enthusiastic promotion led to the sale of more than 40,000 copies, propelling him into a new career path and cementing his role as a key influencer in promoting the book.


Despite misconceptions, Keila Shaheen, the mastermind behind the journal, emerged as the true author. Her journey from self-publishing the book in 2021 to selling over a million copies, primarily through TikTok, showcases a groundbreaking shift in book marketing dynamics.


Shaheen's success story highlights the transformative impact of TikTok on the publishing industry, with its ability to drive sales and catapult unknown authors to stardom. While traditional publishers have tried to tap into TikTok's potential, Shaheen's exceptional rise as a self-published author raises questions about the replicability of her unconventional approach within the industry.

Comments

Post a Comment

Popular posts from this blog

Italy to provide $38m to UNRWA for Palestinians

-
Image
Italy has pledged $38 million to the United Nations Relief and Works Agency (UNRWA) to support Palestinian refugees. Italian Foreign Minister Antonio Tajani announced this decision during a meeting in Rome with Palestinian Prime Minister Mohammad Mustafa. This funding will resume Italy's support for specific projects aimed at aiding Palestinian refugees. UNRWA employs 13,000 people in Gaza, providing essential services such as education, primary healthcare, and humanitarian aid distribution. This financial commitment highlights Italy's ongoing dedication to supporting Palestinian communities.
Read more

Israel continues its bombing campaign in Gaza, targeting areas including Rafah, despite a ruling from the International Court of Justice (ICJ) to stop the attacks

-
Image
  Israeli forces have intensified their strikes, resulting in dozens of Palestinian deaths across the besieged territory Israel has intensified its bombing campaign in Gaza, including Rafah, despite a ruling from the International Court of Justice (ICJ) to halt the offensive. Multiple Palestinian casualties have been reported across central and northern Gaza due to renewed attacks. On Saturday, Israeli forces targeted the Shaboura camp and areas near the Kuwaiti Hospital in Rafah. The hospital has called for fuel deliveries to continue operations. The ICJ's recent ruling, the third this year, highlighted the immense risk to the 1.4 million Palestinians sheltering in Rafah. Since the offensive began on May 7, over 800,000 Palestinians have been displaced. The UN aims to mitigate the escalating death toll and severe humanitarian crisis in Gaza. Prime Minister Benjamin Netanyahu dismissed the ICJ ruling, calling the genocide charges "false and morally repugnant." UN special
Read more

Delhi Temperature May Reach Record High in India

-
Image
  The scorching heat wave in India has rocked the nation as Delhi, the capital territory, recorded a blazing temperature that could potentially be the highest ever seen in the country. Initial reports indicated a temperature of 52.9 degrees Celsius (126.1 degrees Fahrenheit) in a substation in Mungeshpur, a locality in Delhi. While officials noted this reading as an outlier and potentially influenced by sensor issues, if validated, it would stand as the highest temperature ever recorded in India. Situated in the northwest, Delhi houses nearly 30 million residents within its 600 square miles. The Indian Meteorological Department flagged the Mungeshpur reading for review, suspecting a sensor malfunction or data error. Throughout Delhi, other substations reported temperatures ranging from 45.2 to 49.1 degrees Celsius, roughly equivalent to 113 to 120 degrees Fahrenheit. As the heat wave grips India, residents in Delhi and surrounding states like Punjab, Haryana, Rajasthan, Madhya Pradesh,
Read more